Privacy policy
PRIVACY POLICY
Last updated: 28 February 2026
This Privacy Policy describes how Lite Optec (Pty) Ltd ("we," "us," "our") collects, uses, and discloses your personal information when you use www.ledlenser.co.za. By using our Services, you acknowledge that you have read and understand this Privacy Policy.
PROTECTION OF PERSONAL INFORMATION ACT (POPIA) COMPLIANCE
This Privacy Policy complies with the Protection of Personal Information Act, 4 of 2013 ("POPIA"). As a Responsible Party under POPIA, we process your personal information lawfully, fairly and transparently, collect it only for specific purposes, ensure it is accurate and secure, and respect your rights under POPIA.
Information Regulator registration: [INSERT REGISTRATION NUMBER IF APPLICABLE]
PERSONAL INFORMATION WE COLLECT
We collect the following categories of personal information as defined under POPIA:
Contact details: Name, address, billing address, shipping address, phone number, and email address.
Financial information: Credit card, debit card, payment card information, and transaction details.
Account information: Username, password, security questions, and preferences.
Transaction information: Items you view, add to cart, wishlist, purchase, return, exchange or cancel, and past transactions.
Communications: Information you include when contacting us or providing customer support inquiries.
Device information: Device, browser, network connection, IP address, and unique identifiers.
Usage information: How and when you interact with or navigate the Services.
Special personal information: We do not intentionally collect special personal information as defined under POPIA (religious beliefs, race, ethnic origin, trade union membership, political persuasion, health, sex life, biometric information, or criminal behavior). If we need such information, we will obtain your explicit consent.
HOW WE COLLECT PERSONAL INFORMATION
We collect personal information:
- Directly from you when you create an account, make purchases, or communicate with us
- Automatically through your device when you use our Services and through cookies
- From our service providers who collect or process information on our behalf
- From partners or third parties who have verified they have your consent
LAWFUL BASIS FOR PROCESSING
We process your personal information based on:
- Your consent (which you may withdraw at any time)
- Performance of our contract with you
- Compliance with legal obligations
- Our legitimate interests (where not overridden by your rights)
HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information to:
Provide Services: Process payments, fulfill orders, manage your account, arrange shipping, process returns/exchanges, enable reviews, and customize your shopping experience.
Marketing and Advertising: With your consent, send marketing communications by email, text, or post, and show you personalized advertisements. You have the absolute right to object to direct marketing at any time.
Security and Fraud Prevention: Authenticate your account, provide secure payment processing, and detect fraudulent or malicious activity.
Communication: Provide customer support and maintain our business relationship with you.
Legal Compliance: Comply with applicable law, respond to legal process, and enforce our terms and policies.
HOW WE DISCLOSE PERSONAL INFORMATION
We will not sell your personal information. We may disclose your information to:
Service Providers: Shopify and vendors who perform services for us (IT management, payment processing, analytics, customer support, cloud storage, fulfillment, shipping). These parties are bound by confidentiality obligations.
Marketing Partners: Only with your consent, for personalized advertising. You have the right to object.
Third Parties: When you direct us to, such as for product shipping or social media integrations.
Affiliates: Within our corporate group, subject to the same privacy protections.
Legal Purposes: For business transactions, legal compliance, enforcing our terms, and protecting our rights and users.
SHOPIFY DATA PROCESSING
Our Services are hosted by Shopify. For information about Shopify's data collection and processing, including your rights regarding data processed by Shopify, see Section 10 of our Terms of Service and visit https://www.shopify.com/legal/privacy.
CROSS-BORDER TRANSFERS
We may transfer your personal information outside South Africa. When we do, we ensure appropriate POPIA-compliant safeguards through:
- Ensuring recipient countries have adequate data protection laws
- Implementing standard data protection clauses
- Obtaining your consent where required
- Ensuring recipients are bound by data protection obligations
THIRD-PARTY WEBSITES
When you access third-party websites through our Services, their privacy policies apply. See Section 9 of our Terms of Service for more information about third-party links.
CHILDREN'S DATA
We do not knowingly collect personal information from children under 18. If you believe a child has provided us information, contact us to request deletion.
SECURITY MEASURES
We implement appropriate technical and organizational security measures required by POPIA, including:
- Encryption of data in transit and at rest
- Access controls and authentication
- Regular security assessments
- Staff training on data protection
- Secure data storage facilities
No security is perfect. Do not use unsecure channels to communicate sensitive information to us.
DATA RETENTION
We retain your personal information only as long as necessary:
- Account information: While active and 7 years after closure for legal/accounting purposes
- Transaction records: 7 years (South African tax and accounting law requirements)
- Marketing communications: Until you unsubscribe or withdraw consent
- Website usage data: Typically 12-24 months
YOUR RIGHTS UNDER POPIA
You have the following rights:
Right to Access: Request access to and a copy of your personal information.
Right to Correction: Request correction of inaccurate or incomplete information.
Right to Deletion: Request deletion of your personal information (subject to legal exceptions).
Right to Object: Object to processing on reasonable grounds relating to your situation. You have an absolute right to object to direct marketing.
Right to Restrict Processing: Request restricted processing in certain circumstances.
Right to Data Portability: Receive your information in a structured, machine-readable format and request transfer to another party.
Right to Withdraw Consent: Withdraw consent at any time (does not affect prior lawful processing).
Right to Complain: Lodge a complaint with the Information Regulator if you believe we violated your privacy rights.
Managing Communication Preferences: Opt out of promotional emails using the unsubscribe link. We may still send account or order-related emails.
EXERCISING YOUR RIGHTS
Contact us using the details below to exercise your rights. We will verify your identity and respond within 30 days as required by POPIA. We will not discriminate against you for exercising your rights.
For rights related to data processed by Shopify, visit https://privacy.shopify.com/en.
COMPLAINTS
Contact us first if you have complaints. If unsatisfied, you may lodge a complaint with:
Information Regulator (South Africa)
JD House, 27 Stiemens Street
Braamfontein, Johannesburg, 2001
P.O Box 31533, Braamfontein, Johannesburg, 2017
Email: complaints.IR@justice.gov.za
Website: https://www.justice.gov.za/inforeg/
COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to track activity on our Services. You can manage cookie preferences through your browser settings or our cookie consent tool.
Cookie types:
- Essential: Required for Services to function
- Performance: Help us understand usage
- Functionality: Remember your preferences
- Marketing: Track activity for relevant advertisements (requires consent)
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will post the revised version, update the "Last updated" date, and notify you via email if changes are material. Your continued use after changes indicates acceptance.
CONTACT
For questions about this Privacy Policy or to exercise your POPIA rights:Email: sales@liteoptec.co.za
Phone: 011 462 6986
Address: 9 Staal Street, Kya Sand, Johannesburg, 2163, Republic of South Africa
For customer service: sales@ledlenser.co.za
For our full contact information: See Section 25 of our Terms of Service
